by Angus Davies, www.escapementmagazine.com I often cringe when reading several watch publications and note they repeatedly overlook female readers....
RADO Watches were founded by Brothers Fritz, Ernst and Werner Schlup in 1917. The history of Rado began in the small Swiss town of Lengnau when the three brothers Fritz, Ernst, and Werner Schlup opened the Schlup & Co. clockwork factory.
40 years later, in 1957, it became Rado Uhren AG and the first watch collection was launched under this name. It was the beginning of an unusual success story.
Rado watches are not just famous for their premium materials but also for their unique aesthetic qualities. Since 1990 alone Rado has been the proud recipient of numerous international design awards.
Based in their headquarters in Switzerland Rado watches is a luxury watches manufacturer that is really recognised for their use of scratch resistance materials. This is the area of watch making that they are thought of as pioneers.
Right up to the present day Rado Watches now produces over half a million watches worldwide. In fact Rado watches are sold in over 150 countries at more than 5,900 points of sale.
Rado watches formerly only produced watch movements as they were formed in 1950 as Schlup & Co.
It was in 1957 that the company launched its first collection of watches under the Rado Watches brand.
In 2004 RADO created a 'high-tech diamond', by the transformation of carbon into a nanocrystalline diamond with a Vickers hardness number of 10,000, thus naming the watch the V10K. It is the hardest watch on Earth, certified by the Guinness Book of World Records.
Rado watch is considered a high class watch throughout the world, Especially in Pakistan and KPK among Pashtoon people