Joseph Bulova, the company's founder, emigrated from Bohemia, in what is now the Czech Republic, at the age of 19, arriving in Manhattan in 1870 to a world brimming with opportunity. Opening his own jewelry store in Lower Manhattan, then the nucleus of New York City's jewelry industry, he called it J. Bulova, and quickly distinguished himself from the hundreds of jewelers in the district with its quality and innovation in technique and artistry. Due to the demand of watches throughout America, Joseph Bulova established his first plant committed to the total production of wristwatch components. Manufactured in the plant's central building in Bienne, Switzerland, the jeweled movements were fabricated via assembly line, allowing mass production and closer toward a standardization never before seen in the world of horology.
In New York City Bulova was founded as the J. Bulova Company in 1875 by Joseph Bulova. The company started as a small jeweler in a small establishment on Maiden Lane in Manhattan.
Using the skills in engineering and artistry acquired as an apprentice with Tiffany & Company, Bulova quickly distinguished himself with manufactured movements and exquisitely crafted designs. From the beginning, Bulova dedicated himself to excellence.
The principle and ethos behind Bulova watches is quality and perfection and endeavouring to make everything as perfect as honest human effort is possible.
Quick to grasp the potential of modern marketing, Bulova also established a reputation as a leading creative force in the growing field of advertising. In 1926, the company produced the first national radio spot advertisement, reminding listeners that, “At the tone, it's eight o'clock, Bulova Watch Time,” an announcement heard by millions of Americans.
In 2013, Bulova watches became the Official Timekeeper of Manchester United, the renowned soccer powerhouse and one of the most valuable sports franchises in the world with an estimated 659 million followers worldwide.
The following year, the company introduced the Treble Collection, as part of its Bulova Accu • Swiss Percheron Collection, in honor of the team’s historic Continental Treble of 1998-99, when the team won the Premier League, FA Cup and UEFA Champions League.