Maurice Lacroix

Maurice Lacroix has set itself a clear objective, both through consistent preservation of the long tradition of the Swiss watchmaking art and meeting its high standards, as well as creating, with its very own, innovative complications and movement developments, contemporary design and a heightened passion for perfection. Thanks to its first own manufacture movement and the own production of complex movement components, the brand is now an exclusive Manufacture brand.

Mens Maurice Lacroix Watches

Discover a stunning selection of men's Maurice Lacroix watches at Jura Watches. Crafted in the heart of Switzerland, Maurice Lacroix watches for men perfectly epitomise the values and traditions that go along with Swiss watchmaking.

Ladies Maurice Lacroix Watches

Discover a wide range of eyecatching ladies Maurice Lacroix watches at Jura Watches. For more than 40 years, Maurice Lacroix watches have been manufactured in the company’s own state-of the-art workshops in Saignelegier.

AIKON
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AIKON Collection

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Recognise your success, be your own icon. Maurice Lacroix, has updated its iconic watch, aptly named the Aikon, a timepiece with a contemporary design, honed to modern tastes.

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ELIROS
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ELIROS Collection

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The Maurice Lacroix Eliros is a classically designed watch which graces the wrists of stylish wearers, imparting time with precision and reliability.

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FIABA
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FIABA Collection

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The Maurice Lacroix Fiaba is the perfect timepiece to complement a vivacious personality and a passion for life. It is fashionable and contemporary, yet has some classical touches at the same time.

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MASTERPIECE
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MASTERPIECE Collection

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Masterpiece is the ultimate expression of Maurice Lacroix ownership. Each curving line and crisp facet is designed to enchant the onlooker.

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PONTOS
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PONTOS Collection

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The Maurice Lacroix Pontos has always been an exemplar of clarity, it has subtly evolved, continuously improved and become, unquestionably, an emblematic model for this dynamic Swiss watch brand.

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Maurice Lacroix - NEW AIKON Master Grand Date Black