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Bell & Ross


Bell & Ross Watches

About Bell & Ross

Bell & Ross creates functional watches for professional users. One of their inspirations is the instrumentation on board. They took a flight instrument from the dashboard to put it on the wrist and they launched their iconic collection called ‘Aviation’.


Bell & Ross draws also its inspiration from the military watch history. For each period they have one collection and they respect all the design and color code of each of them. The collection of Bell & Ross watches is based around five collections each corresponding to five different periods in the history of aviation, with its technical and stylistic revolutions: PW1, WW1, Vintage, Marine and Aviation.


Bell & Ross Straps

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History of Bell & Ross Watches

The first Bell & Ross watches were created when a team of designers and aircraft control specialists came together to design a timepiece perfectly suited to professional use. Aiming to create a Swiss watch that met the demands of those working in extreme situations, Bell & Ross watches are now worn by astronauts, pilots, divers and bomb disposal experts around the world.

All Bell & Ross watches must meet four fundamental design principles: readability, performance, precision and water resistance.

Bell & Ross studies the experiences of professionals working in extreme conditions to ensure its watches are able to withstand the excessive temperatures, violent accelerations and dangerous pressures they face.

An expert team of designers, engineers and master watchmakers combine their skills to ensure that Bell & Ross watches can be a vital tool in their work, where essential features are never compromised in favour of the superfluous.

With pure lines and timeless elegance, Bell & Ross watches are known for their aviation inspired designs that often reflect cockpit instruments, and vintage styles that pay tribute to timepieces of the past. The watches are developed and assembled in La Chaux-de-Fonds, Switzerland, with exceptional attention to detail at every stage.


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