this is a test
Ebel was established in La Chaux-de-Fonds, Switzerland, in 1911. The Swiss watch brand was named after husband and wife founders Eugène Blum and Alice Lèvy, taking the initials from ‘Eugène Blum et Lèvy’ to create the famous name of ‘Ebel’. The first Ebel watches were designed to combine Eugène’s technical knowledge with Alice’s passion for elegant jewellery design. Their combined skills paved the way for a daring and timeless approach to fine Swiss watchmaking.
To this day, Ebel watches have a reputation for luxury, elegance and exquisite detail. The timepieces are renowned for their iconic bracelet design with signature wave-shaped links, and the core values of the Ebel company remain evident: a combination of technical expertise with distinctive style. Alice Lèvy’s jewellery design vision still influences many of the modern collections, with elegant curves, geometric shapes and diamond settings.
Since 1980, the Ebel slogan has been ‘The Architects of Time’ – an emblematic signature that references Ebel’s innovative watchmaking and the way its designs have been inspired by the world of architecture. Ebel has sponsored the work of a number of famous architects throughout the company’s history, including Le Corbusier and Andree Putman. One of Le Corbusier’s early works, an Oriental style villa built in La Chaux-de-Fonds, was acquired by Ebel in 1986 to celebrate the brand’s 75th anniversary.The ‘Villa Turque’ was designed using the principle of Regulating Lines, a concept that uses proportions of geometry to inspire harmonious design. The Ebel company believes the property provides a timeless reminder of its core values and an “inexhaustible source of inspiration” for Ebel watches.