With an unshakeable belief in the strength of simplicity, MeisterSinger has been delighting mechanics enthusiasts as well as lovers of convincing and timeless design right from the start. It’s no wonder that MeisterSinger is regularly awarded major design prizes for its highly creative quality. The MeisterSinger is one of those rare brands, which genuinely offers something unique in a watch. The individually numbered mechanical watches are made to high quality standard in Switzerland, MeisterSinger create watches which are pure pleasure to own. Most MeisterSinger models have automatic self winding movements, though there are some hand wound models. The elegant needle like hands, double digit numbers that create symmetry on the dial by incorporating the preceding zero, the five minute increment marks within each hour and the exhibition backs, which allow the fascinating movements to be seen at work.
Inspired by a desire to take the art of watchmaking back to basics, designer Manfred Brassler founded the MeisterSinger brand in 2001. While other modern timepieces were becoming more and more complex, MeisterSinger watches were designed to be clear, consistent and balanced.
Brassler’s design ideals have been shaped by his love of music ever since his first piano lesson as a child. German for ‘master singer’, the MeisterSinger name was taken from the Middle Ages when singers would take part in competitions in southern Germany and the person to come up with a new sound would be named ‘MeisterSinger of the Year’.
The MeisterSinger watch brand logo also reflects this musical influence: the fermata symbol, symbolising a pause in a piece of music, is a representation of the company’s relaxed approach to the passing of time. MeisterSinger believes that “moments shouldn’t be measured in minutes, but in their meaningfulness” – but with precise Swiss movements protected by high caliber stainless steel cases, its watches still maintain the highest timekeeping accuracy.
MeisterSinger watches are most famous for their single-handed design. This method of reading the time is quick and simple using 144 markers on the dial. Each marker on the 12-hour dial represents a five minute interval. The 15, 30 and 45-minute markers are kept bold for simplicity, while the prominent needle marker ensures time can be read at a glance.