Like many other American success stories, Luminox came from a forward-thinking individual realising a need in the market and meeting it. Luminox’ self-powered illumination (LLT) allows one to view time at-a-glance, no matter what the light level, even in complete darkness – up to 25 years of complete darkness, in fact. Being able to read time effortlessly under any and all circumstances fills a need for various military and law enforcement groups, which is why the U.S. Navy SEAL Procurement officers came to us asking us to create dive watches for them for night missions.
The Luminox company was born in 1989 after Barry Cohen, a watch industry veteran, discovered a Swiss self-powered illumination system. He knew that this technology would make watches more visible in low or no light situations so, with the help of his friend Richard Timbo, founded Luminox – a brand driven by a commitment to cutting-edge luminescence and readability. The name Luminox is taken from the Latin for ‘light’ (Lumi) and ‘night’ (Nox).
Luminox was made famous by its Navy SEAL watch. In 1993, the Assistant RDT&E Officer for the Navy SEALs Nick North was given the task of finding a more dependable watch for night missions. He discovered Luminox watches at a trade show, and worked alongside Barry Cohen to develop a watch specifically for the Navy SEALs. Following the success of this watch, Luminox was approached by US Air Force pilots flying the F-117 Nighthawk fighter jet. A special watch was created for these pilots and an exclusive arrangement with Lockheed Martin soon followed.
The self-powered illumination system used by Luminox watches allows time to viewed at a glance in all conditions – even in complete darkness.
Most other watches use a luminescent paint that has to be charged by a light source and fades quickly, or a battery-driven illumination. Instead, Luminox uses tiny gas lights which are always lit, appealing to the many elite military and law enforcement units that have adopted Luminox watches as their “standard equipment”. The Luminox Light Technology provides a constant glow, ensuring effortless readability for up to 25 years in complete darkness.