The idea for the Bering watch brand was born in 2008 when Danish adventurer and businessman Rene Kaerskov jumped out of a helicopter into the Arctic, directly over the North Pole. As he landed safely at the world’s most northerly point, Kaerskov was inspired by the breathtaking beauty of the Arctic landscape. The simple beauty and infinite icy expanse inspired the vision of a new watch brand: timepieces as pure, clear and beautiful as the exquisite scenery he witnessed at the North Pole.
The company was named after Danish sailor Vitus Bering, who set sail across the Arctic Ocean in 1728. During his journey of the almost unknown area, Bering crossed the straits that would later be named the Bering Strait in his honour. He was the first European to discover Alaska, inspiring one of the four time zones to also bear his name: Bering Time. His name perfectly fit the idea for Bering watches, following the themes of treading new ground and venturing into unknown territory.
Bering watches are characterised by their streamlined forms and timeless elegance, combining minimalist Danish design with maximum material strength. Many Bering watches are made with high-tech ceramic ensuring they are highly scratch resistant, light to wear, heat resistant and hypoallergenic.
The Slim Ceramic watches have an unusually flat design that was an early vision of the brand. The use of other premium quality materials such as surgical steel ensure that Bering watches are durable, offering optimal strength in a uniquely minimalistic way.