G-Shock has donated £10,000 to the RAF Benevolent Fund, a charity that supports Royal Air Force personnel and veterans.The RAF...
G-Shock watches founder, Kikuo Ibe is a Casio engineer who created the first shock-resistant watch of the company in 1983. For the first time, a watch could be exposed to impact and vibrations without suffering harm. The timepieces became equipped with various functionalities, which made them excellent for athletes, adventurers and military personnel. G-Shock watches feature atomic timekeeping, solar power generation, resistance to dust and cold.
G Shock Watches
G-Shock watches are renowned for their resistance to hard knocks and strong vibrations. The collection is primarily designed for sports, military and outdoor adventure activities where durability is an important factor.
The first G-Shock watch was created by Casio in 1983, after engineer Kikuo Ibe came up with the idea for an unbreakable watch. Ibe had been out walking one day when he dropped an expensive pocket watch that had been given to him by his father. Its traditional jewellery style meant the watch broke into many pieces upon impact.
Ibe immediately wanted to change the idea that watches were breakable items – an idea that the company describes as a “challenge to common sense”.
Over 200 experimental protoypes were created during the development of the first G-Shock watch. It took two years of trial and error, but Ibe’s determination to succeed inspired what would become a G-Shock philosophy: ‘never give up’. The brand continues to always push conventional boundaries and try new things.
The first G-Shock watches was based around the ‘triple ten’ concept: 10 years of battery life, water resistance to 10 bar, and the ability to survive a 10 metre fall onto a hard surface. The shock resistant watch had a hollow-structured case, all-directional protective covering and the use of cushioning material to protect its critical parts. Further G-Shock watches were released over the following years, with over 50 million sold worldwide by 2009.
A variety of innovative technologies are now found in the collection of G-Shock watches, including Bluetooth, GPS satellite radio wave reception, solar power and atomic timekeeping.