Two Awards for Maurice Lacroix Blogger Campaign
Tuesday - 16 October 2012
The Maurice Lacroix campaign gave a group of bloggers the opportunity to spend two weeks in a luxury villa in the south of France, while documenting Sébastien Murat's attempt to dive 703ft below sea level without oxygen.
'The French Job' team was chosen through a video application process followed by public voting online. The campaign had a viral aspect as applicants were encouraged to push their friends and followers to vote for them. The chosen group - made up of bloggers in four languages (English, German, Russian and Chinese), a video blogger, a Wordpress expert, a personal assistant and a pool boy - each received a Maurice Lacroix Pontos S watch as part of their prize.
The team reported on Sébastien Murat's world record attempt through blogs, social networking and videos, as well as their experiences during the trip and their thoughts on the watch.