Bremont Wins People's Choice Award at Couture Show
Wednesday - 20 June 2012
Over 162 submissions were received for the award, with each judged on design, craftsmanship and saleability. Bremont was voted the winner by a panel of designers, Cornerstone Retailers, and jewellery editors from leading consumer magazines, with the ALT1-WT chosen as their favourite timepiece.
The luxury British brand's retail footprint in the US has grown significantly over the last 18 months, developing a presence of over 40 doors in North America. The US is the second largest watch market in the world, but over recent years many watch brands have focused their growth on the largest, China. Bremont took a different approach, believing that their "aviation inspired rugged mechanical watches" would be particularly successful in America.
“We are very fortunate to have a wonderful US retailer and client base that really understand the philosophy of the brand and the incredible amounts of time and effort we put into our watches," said Michael Person, Director of Bremont USA. "Our retailers have been delighted with the performance of the Bremont brand and the US is now quickly becoming our largest market. There is so much still to do but we certainly feel that the excitement out here is just the tip of the iceberg for this territory."
"The top retailers in America in attendance at the Couture Time show in Las Vegas chose Bremont's ALTI-WT watch as their show favourite," said Glen Bowen of Couture Time. "Winning this year's People's Choice Award demonstrates the popularity of Bremont's aviation-inspired world timer and I believe that this choice was due to the watch's interpretive design and outstanding value."