TAG Heuer Watch Wins Prestigious Aiguille d'Or Award


The TAG Heuer Mikrogirder Chronograph has won the Aiguille d'Or - the most prestigious prize at the Geneva Watchmaking Grand Prix ceremonies, and the highest distinction in the global watch industry.

The Grand Prix de l'Horlogerie de Genève is described as the 'Oscar Night' for luxury watches. A jury recognises the most outstanding watches of the year across ten categories, with the Aiguille d'Or (Golden Hand) as the coveted top prize. This is TAG Heuer's eighth Grand Prix de l'Horlogerie de Genève award in 11 years.

"We're absolutely ecstatic," TAG Heuer President and CEO Jean-Christophe Babin said. "We've won our share of Grand Prix over the years but this is the first time we have been singled out as the best overall watch in all categories. We’re very proud of this achievement. The Mikrogirder represents a new class of watch technology, nothing less than the complete re-invention of the mechanism that has driven mechanical watches for over 300 years."

The TAG Heuer Mikrogirder Chronograph is the fastest mechanical regulator ever crafted and tested, and the first timepiece ever created with neither a balance wheel nor a hairspring. It is accurate to 5/10,000 of a second, beats 7.2 million times every hour, and its flying central chronograph hand rotates 20 times per second.

A completely new system was developed to regulate the watch. Instead of the spiral shape in a classical hairspring, it works with a coupling beam/girder and excitatory beam/girder system and a linear oscillator.

"We are grateful to the jury for acknowledging this breakthrough," said Jean-Christophe Babin."The Mikrogirder changes the way mechanical energy is generated, stored and regulated. It opens a promising new era in watchmaking, with potentially powerful and energy-sparing new movements precise to ever-smaller fractions of time. We're already well underway to fully exploring the possibilities."