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About Us

Specialist independent luxury watch boutique

Jura Watches - We are a specialist independent luxury watch retailer consisting of 10 watch boutiques and a market leading e-commerce website that continues to set new standards in the luxury watch sector. Our friendly staff are passionate about the wide range of niche and established international brands stocked. We stock a unique range of contemporary watches combined with a buying experience enhanced by innovative technology. 

specialist independent luxury watch boutique and UK's leading online watch retailer

We believe in exploring new brands and new ideas, we are always interested in the launch of new products and believe we have helped many watch brands to launch in the UK and to be highly successful.  We hold regular store events and invite all our previous customers, these range from exclusive new product launches to celebrating a brand's birthday.

Being a passionate watch retailer, our staff are experts with our products, we pride ourselves on our technical knowledge of the products we sell and we take care to learn about all our watches, inside and out. We encourage customers or watch fans to visit our stores for a friendly chat, you will not find the hard sell at our store, just passionate watch enthusiasts. 

Jura Retail Week Technology Finalist 


In 2010 we launched our virtual watch application, which allowed you to try on a watch at home in front of your computer, using just your web cam. This augmented reality technology is cutting edge and we were the first company to launch such as  web based app. We were one of the finalist for the Retail Week Technology awards. 



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