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Introducing Cuervo y Sobrinos


Cuervo y Sobrinos arrives at Jura Watches bringing a spice of Latin flair to our edit of luxury watch brands. Formed in the capital of Cuba, the company embraces the ‘joie de vivre’ - joy for life - through a collection that boasts warmth, style and elegance. Keeping the tradition of Havana alive, Cuervo y Sobrinos holds a strong identity that combines their Latin spirit with the reputation of Swiss craftsmanship. 


The refined, elegant collection celebrates the technology and skill of traditional Swiss fine watchmaking that holds precision, accuracy and reliability in the highest regard. Merging two worlds via the watch platform creates a stunning, unique concept that allows for a Cuervo y Sobrinos timepiece to stand out amongst rivals; a work of art that balances Latin heritage with the quality of Swiss manufacture. Perfect for the everyday, the instruments bring harmony, style and excellence to the wrist. 




Stunning designs in a rich colour palette, bring a sense of grandeur and luxury. Classic, vintage charm attracts the style conscious gent who appreciates the beauty and elegance of traditional watchmaking. Revisiting past designs provides a hint of nostalgia and grace in a contempoary world - perfect for the serious watch collector.


Inspired by their Cuban roots, Curevo y Sobrinos nod to the most famous and largest Cuban cigar and the legendary stories of pirates and corsairs at the magical islands of the Caribbean; the latter brings fearless adventure and a romantic spirit to the collection. 


Cuervo y Sobrinos is a distinctive watch brand that celebrates their Latin heritage whilst keeping the high quality of fine timekeeping intact. Proud of their history and origins, the collections embrace the spirit of their Cuban roots that sits at the very heart of the brand.

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