Sekonda Partytime Watch Review
Wednesday - 15 February 2012
Designer watch brand Sekonda has teamed up with the popular model competition TV show Britain and Ireland’s Next Top Model.
The wannabe models’ first competition task will be to model Sekonda Partytime watches. The shoot will be screened in the summer and the best shots will be used as Sekonda promotional material.
Rather than just wearing the watches on their wrists, the girls were inventively styled, with the watches being layered up like bangles and also worn as chokers, garters, necklaces and even hair accessories.
Sekonda commercial manager, Helen Carnall, told Professional Jeweller magazine: "Britain & Ireland’s Next Top Model is the perfect platform for Partytime watches, which are designed to be fun and encourage people to express themselves and experiment with colour.