Hamilton Watches In the Limelight
Wednesday - 15 February 2012
This year, the title of the endeavour was, “Hamilton helps DreamAgo connect.” The idea is relatively simple, but ingenious in the manner in which it brings good ideas to the attention of producers and distributors. Speed dating is already an established concept, but Hamilton’s taken it and applied it to DreamAgo’s needs. Screenwriters meet with established moviemakers, pitching their idea to them in a very short span of time. A tremendous amount of information is shared, creating a competitive marketplace. Filmmakers have their eyes out for new perspectives and ideas, while aspiring young screenwriters will have their chance to bid for stardom.
In addition to the speed dating event, there are days of networking and parties. Behind these efforts stand watchmaker Hamilton and AMF. Their work together is helping the movie industry to continue to grow and develop. Innovation is the lifeblood of nearly every industry. Bereft of meaningful, thoughtful content, movies would just be re-runs of everything that we’ve seen before; that’s boring.
This partnership not only reflects Hamilton’s continuing commitment to the movie-making process, but is also indicative of greater involvement. By committing at such a deeper level, they’re proving that they’re not just watchmakers. They’re also part-producers of the American cinematic experience.