In New York City Bulova was founded as the J. Bulova Company in 1875 by Joseph Bulova. The company started as a small jeweler in a small establishment on Maiden Lane in Manhattan.
Using the skills in engineering and artistry acquired as an apprentice with Tiffany & Company, Bulova quickly distinguished himself with manufactured movements and exquisitely crafted designs. From the beginning, Bulova dedicated himself to excellence.
The principle and ethos behind Bulova watches is quality and perfection and endeavouring to make everything as perfect as honest human effort is possible.
Quick to grasp the potential of modern marketing, Bulova also established a reputation as a leading creative force in the growing field of advertising. In 1926, the company produced the first national radio spot advertisement, reminding listeners that, “At the tone, it's eight o'clock, Bulova Watch Time,” an announcement heard by millions of Americans.
In 2013, Bulova watches became the Official Timekeeper of Manchester United, the renowned soccer powerhouse and one of the most valuable sports franchises in the world with an estimated 659 million followers worldwide.
The following year, the company introduced the Treble Collection, as part of its Bulova Accu • Swiss Percheron Collection, in honor of the team’s historic Continental Treble of 1998-99, when the team won the Premier League, FA Cup and UEFA Champions League.