Alsta watch company has focused on creating watches for driven individuals, motivated businessmen, confident entrepreneurs, daring explorers and risk takers. Each wristwatch, although different in its design and its style, is destined for the wrists of those who can appreciate the company’s journey and the adaptations it has had to make to keep current with the needs and desires of the modern man and woman. Alsta watches are affordable, functional and wearer-specific for a reason.
Alsta was founded in 1946 and focused on creating mechanical wristwatches for businessmen, professionals, scientists and engineers until the 1970s. Similar to many other independent mechanical watch manufacturers, it fell victim to the crushing quartz crisis and as a result, lay dormant for four decades. The company was then revived in 2014 with a number of sporty, bold and revolutionary designs that combined a functional design with an affordable price tag.
When Mr MacFadyen registered Alsta as a trademark in 2014, it prompted the release of some design concepts that the brand had been working on for the past three years. It honed into the needs and desires of a niche demographic of people interested in mechanical wristwatches specifically. The first Alsta watch to be released was inspired by the original Nautoscaph dive watch worn on the wrist of Richard Dreyfuss as Matt Hooper in the classic movie, Jaws. The Alsta Nautoscaph II watch marked the revival of the brand followed by the Nautoscaph III and the Surf n Ski watch in 2019.
The Alsta Nautoscaph II was a remastered version of an already popular favourite, so it came as no surprise that the model was met with resounding success as a dive watch that could be utilized limitlessly underwater but also on dry land too. The watch offered three useful features in particular. It was tested for its impressive water resistance, anti-magnetic and shock resistant. As a watch limited to just 300 pieces worldwide, the Alsta Nautoscaph II paid homage to a classic diving watch whilst embracing some modifications that improved the model's overall performance and functionality.
The Alsta Nautoscaph III was a collaborative effort between the watch Company and San Francisco-based outdoor gear provider, Huckberry. The aesthetics of the watch and its technical specification remained the same as the Nautoscaph II but boasted a bolder-looking and more masculine inspired black PVD coated case which, in turn, created a more modern finish on the wrist. In the same way that this Alsta watch is equipped with what it takes to withstand the harsh ocean waves, it’s also sturdy and robust enough to withstand the knocks and bumps associated with combing the sharpest rock faces and the highest peaks. The Alsta Surf n Ski is another rugged outdoors tool for facing extreme external conditions. It holds onto its surfer style but also combines super strong materials and technology for improving its performance out on the snow.
Alsta watch company continues to craft superb Swiss watches for deep sea explorers, surfers, sportsmen and extreme outdoor goers with its catalogue of crisp, bold and rugged timepieces, each one making reference to the manufacturer’s passion for innovation and creativity.