The Watch Trends We’re Seeing So Far in 2025

What is 2025 saying about watch trends right now? Check out our thoughts here at Jura Watches.

At the beginning of the year, I was asked to predict which watch trends I thought would emerge as the year unfolded. I told people I thought we’d see a strong focus on British watchmaking. There are several British brands (micro brands and larger manufacturers) that are really doing their bit to resuscitate our country’s heritage in horology at the moment. After all, the British Watchmaker’s Day drew in crowds last March, where no less than 80 British clockmakers and watch companies made for a particularly impressive guest list.

I also predicted more coloured, textured dials. Brands that sprung to mind were Montblanc and Czapek & Cie, to name just a couple. Would those textured dials spark a resurgence in the elegant dress watch, marking a departure from the heavy focus on sports and tool watches? It was unclear at the time. Now, of course, the picture is much clearer. We have definitely seen an influx of classic-looking dress watches emerge since the 2025 Watches and Wonders Geneva event, despite a long-standing call for more extravagant and exuberant watch designs from high-end manufacturers. But what other trends are proving popular throughout the luxury watch industry in 2025? Let’s take a more detailed look…

Smaller Sizes

Watch designs are most certainly heading towards a smaller size spectrum, and this isn’t exactly a new concept. Brands have been gradually working towards downsizing their most popular sellers for a few years now. But today, there are more designs in the 34-38mm category than ever before, which makes the thought of female wrists having more options particularly appealing, not to mention those with slender wrists. The true Goldilocks pieces sit within the region of 37 and 37mm. Backing up this trend is cockpit instrument specialist Bell & Ross, who has downsized its BR 05 watch this year to a more manageable 36mm.

Statement Dials

My prediction for daring colour was spot on. Brands are experimenting drastically with playful dial colours, particularly those of German watchmaker Nomos and Swiss Big Crown innovator Oris. Even Tudor launched a particularly eye-catching burgundy-coloured Black Bay 58. The 39mm model features a matching burgundy dial and a unidirectional rotating bezel, with a generous dose of Super-LumiNova applied to its details for maximum legibility in low-light conditions. The focus on this year’s Black Bay 58 has been comfort and wearability, with TUDOR launching the new red-coloured Black Bay 58 in three strap options. One is the classic three-link version, and the other is the supple black rubber band. The third, however, is the 5-link bracelet, which is offered on this model for the very first time. Even more interesting is the fact that the bezel has been crafted from anodised aluminium, driving the collection’s neo-vintage qualities home.

Nomos has launched its first worldtimer, the Club Sport Neomatik, and it has everyone talking. The design comes in a range of 8 different colourways – two of which are non-limited editions in a more classic silver and blue colour. For the more colourful options, however, you get to choose from Jungle, Canyon, Magma, Volcano, Glacier and Dune. All six of these models dynamically mix colour. For example, the Glacier features a powdery blue dial with accents of light grey, crimson, maroon and black. The Jungle iteration is a combination of seaweed green, a desert grey, light blue and pink. All models are designed for frequent travellers, with colours that help enhance the crucial details of time zone tracking perfectly.

But if those colours are too exotic for you, you may prefer Oris’ Big Crown Pointer Date watches. The Swiss watchmaker offers two sizes, 40mm and 34mm, along with a price range that spans the more expensive in-house Calibre 403 models and the more affordable Sellita-powered models. Oris also experiments with the dial. The Pointer Date watches feature a new design language, with double-faceted pencil hands and a smoother bezel replacing the old cathedral hands and coin-edge bezel of pre-2021 models. The smaller 34mm models, available in black and beige, feature diamond and stick hour markers, respectively. Because these models do not have a pointer date, they are known by their “Big Crown” name only. The trend for colourful dials continues with these new Pointer Date watches. Oris releases a lilac, terracotta, sky blue, yellow and pistachio green colour and fits the watches on an ergonomically formed H-link bracelet for maximum comfort.

Retro-Inspired Watches

We expect the trend for retro-inspired watches to continue as more and more brands delve into their archives to reinvent models with historical significance. While models like the TAG Heuer Carrera Skipper Chronograph are reminiscent of the brand’s background in sailing, the Riviera watch by Baume et Mercier pays homage to the brand’s 1950s panda dials. The modern panda dial features an elegant laser-engraved wave motif in white, complemented by rich black-filled chronograph counters at 3, 6, and 9 o’clock. Once again, the addition of the textured surface nods towards the recent trend for dial layering and new techniques that aim to give a watch more character and depth.

Meanwhile, British brand Bremont has expanded its Terra Nova and Supermarine watches, launched last year, with more retro-infused designs. The Terra Nova Jumping Hour pays homage to vintage field watches and comes in an all-bronze design that features a case that encompasses the entire design. Void of any dial, the hours, minutes, and seconds apertures are displayed vertically across the bronze surface, adorned with the brand’s new Wayfinder logo at the centre. Other vintage-inspired designs include Bremont’s Altitude models, particularly the MB Meteor, which takes its name from the first British jet fighter – the Gloster Meteor that ejection seat specialist Martin Baker initially selected for testing out its seats.

It’s clear from the examples above that watch designs are following a more colourful, smaller, retro-inspired path right now. And considering small sizes go hand-in-hand with models of a bygone era, the recipe seems well matched for things to continue this way, with a touch of colour thrown in to sweeten the pot.

 If you’d like more information on any of the watches we’ve featured here at Jura Watches, call and speak to a member of our sales team today on 01335 453453 or email us at help@jurawatches.co.uk