Kim Clijsters and Kevin Pietersen Star in New Citizen Watch Adverts
Tuesday - 17 April 2012
The pair were chosen from the seven-strong group of sports personalities that promote the brand, referred to by Citizen as 'Unstoppable Ambassadors', each chosen for their consistent drive to succeed. Kim Clijsters is a Belgian professional tennis player, and one of only five players to hold #1 world ranking in singles and doubles simultaneously. Kevin Pietersen is a batsman for the England cricket team, and has been referred to as "the most complete batsman in cricket". "Winning's a habit," Pietersen says. "Once you start winning you can keep on winning."
The new ads feature Clijsters and Pietersen with a tennis racket and cricket bat respectively, promoting a strong image alongside the campaign's slogan, "Be Precise. Be Powerful. Be Unstoppable."
Citizen Eco-Drive watches contain solar panels that use energy from natural and artificial light to power the watch for a lifetime, inspiring the 'unstoppable' theme. The new ads promote the Eco-Drive message with the strapline, "Fuelled by light, any light. A watch that never needs a battery."
Six new Citizen Eco-Drive watches from the Spring Summer 2012 collection are featured in the adverts, which will launch in April.
“We are delighted with our new adverts. The dramatic imagery really stands out," said Mark Robinson, Citizen Watch UK brand director. "We are pleased also to be able to include our QR code where you can find out more information about our Eco-Drive technology.”