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In December 1960, the first Grand Seiko watch was born as a Japanese luxury product to challenge Swiss luxury products. Grand Seiko is a high precision mechanical watch of a very high standard, designed to exceed the accuracy of Swiss chronometer standards. Grand Seiko was born in an attempt to create the ultimate luxury watch experience. The lion emblem engraved on the case back symbolises Grand Seiko's tradition and quality, and the determination to become the King Of watches.