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When Is Black Friday 2018?


Save the date! It won’t be long before the craze of Black Friday 2018 begins. Friday 23rd November to be exact. A day that has spiralled into a long weekend finishing on Monday, officially known as the Cyber Monday for all you serious shoppers.


The four-day shopping frenzy offers exclusive deals, offers and discounts for a limited time only. It is the perfect time to start your Christmas shopping as the Black Friday deals see products slashed in price.


What to Expect from Jura Watches This Black Friday


If you would like to avoid the rush of the high street, online Black Friday discounts are the perfect way to save money from the comfort of your sofa. We offer incredible deals with up to 50% off our stunning collection of watches. If you have had your eye on a particular timepiece or hoping to buy your loved one a special Christmas gift, it is definitely worth checking our Black Friday offers.


Some will be discounted on the website whereas others will need a code that you can enter at the checkout to reduce the total price. Our discounts do run until Cyber Monday but only as stock lasts. Therefore, do not wait too long as your favourite watch may be sold before you’ve had the chance to buy it.


We also like to offer Black Friday competitions during this weekend on our social media platforms. Check our Facebook, Twitter and Instagram accounts to be in with the chance of winning a fantastic watch. Don’t miss out! This could be a well-deserved treat for yourself or a festive gift for a loved one.


The best way to hear about our online Black Friday sale is to sign up to our newsletter. An email will land in your inbox to notify you of our amazing Black Friday 2018 discounts.






How Did Black Friday Start?


Initially, a US idea, the UK Black Friday phenomenon started a few years ago. Traditionally held the day after the American holiday of Thanksgiving, the discount day would mark the beginning of the Christmas shopping season. Some say the name originated from the concept that retailers would be in the black rather than the red after Black Friday sales whereas others believe it is the way police described the long traffic jams as people all gravitated towards the town centre in Philadelphia in the 90s. Whatever the reason, I guess the name stuck!


From around 2014, it became a huge event in the UK, slowly increasing in popularity and length of time. The pre-Christmas rush began with shoppers lining up outside of stores and websites crashing due to the high demand. Many shops open early and close late to give customers the opportunity to grab a bargain from the special offers. Of course, websites can start their deals from midnight on the Thursday before and are open 24 hours a day.


It’s set to be a big year again for our Black Friday sale! Don't forget to sign up to our newsletter today to be the first to know when our Black Friday 2018 discounts begin! You won’t be disappointed!

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