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An Introduction to Parmigiani Fleurier


The pioneering spirit, forward thinking and high quality of Parmigiani Fleurier is now available at Jura Watches. The newest addition to our edit of luxury brands brings creativity, innovation and exceptional standards. Let’s find out more…. 


The collaboration between Michel Parmigiani and the Sandoz Family Foundation was the start of a relationship spanning over 20 years. On May 29th 1996, Parmigiani Fleurier was born and within three years the creation of the Kalpa Hebdomadaire wristwatch changed the direction of the brand completely. The decision to develop an integrated manufacture to guarantee quality and Michel Parmigiani Fleurier’s demanding standards was made. In less than six years, the Parmigiani Fleurier hub was realised offering a centre that enables for every component to be conceived and manufactured on site - a very rare set up with few watch brands achieving such a status. So far the organisation have successfully manufactured 33 movements - an impressive statistic that the brand are incredibly proud of. 




Armed with the technical know how and a curiosity for the unknown the Parmigiani Fleurier brand offers a sophisticated uniqueness to the watchmaking industry. With strong, clear fundamentals each timepiece is of a high standard with a taste for innovation. The brand is always eager to learn creating new discoveries and inspired by digressions as well as successes. Parmigiani Fleurier are driven by surprising watch fanatics through their creativity, artistic flair and strive for the new. 


Their decision to enter industrial independence very early on has enabled for the brand to offer  diverse and unique designs. The room for boundless potential is available unleashing creativity with no restriction; the possibilities are endless. Each department carries out their role with the utmost care from the dial to the case and to the movement. Exceptional quality teamed with skilled craftsmanship and innovative, forward thinking allows for the Parmigiani Fleurier brand to produce both timeless, elegant designs and unique, creative instruments; the perfect balance. 

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