Since 1996, Parmigiani Fleurier watches have been built on a compelling conviction that each timepiece should epitomise the heritage of Swiss watchmaking while breaking the boundaries of avant-garde design. With these beliefs strongly in place, Parmigiani watches are built as powerful instruments that boast exquisite movements that have been carefully assembled completely in house by the brand’s talented team of watch makers. In 2004, the brand combined forces with Bugatti to share their core fundamentals of perfection and precision. They created the Parmigiani Bugatti watch collection which celebrates the unique hallmarks of Bugatti cars while showing off the expertise of their own watchmakers. The grand complications of the Parmigiani Toric watches and the contemporary designs of the Parmigiani Kalpa collection also seals the brand's grandeur reputation.