Maurice Lacroix Watch Hosts 'Your Time Is Now' Photo Contest


Maurice Lacroix is hosting a photo contest to support its new advertising campaign 'Your Time Is Now'.

The competition, organised through the Maurice Lacroix Facebook page, invites fans of the brand to submit a photo that best showcases their interpretation of the slogan 'Your Time Is Now'.

Maurice Lacroix recently revealed its new global ad campaign, promoting itself as "the watch brand for successful individuals who are not afraid to seize the day and meet challenges with confidence." Since December 12th fans have been uploading photos that they believe sum up these key values, and voting for their favourites.

While a team of judges will choose the final winners, fan votes will account for 30% of their decision. Submissions and votes will be accepted until 23:59 EST on Christmas Day, after which the judges will choose two winners: one man, and one woman.
The male category winner will receive a Maurice Lacroix Pontos S watch, while the female category winner will be awarded a Maurice Lacroix Miros Date Ladies.
The Maurice Lacroix Pontos S is a diving watch with a modern, sporty style. The timepiece has a 43 mm stainless steel case that is water resistant to 200 metres, and comes with a choice of steel bracelet or NATO strap. The NATO strap is hypoallergenic, especially in wet conditions, and is easily adjusted to accommodate the thickness of diving gear.

The Pontos S features a winding crown, two pushpieces shaped for a better grip, and an inner rotating bezel. It has an AR-coated sapphire crystal, and is equipped with Swiss automatic ML caliber 112 (base ETA Valijoux 7750) movement.
The Maurice Lacroix Miros Date is "the epitome of noble, elegant design". It has a brushed dial with sunray effect, and a date display is placed at 3 o'clock. The stainless steel case measures 32 mm, and it offers water resistance to 100 metres. The watch is powered by quartz movement and comes with a steel bracelet.