Maurice Lacroix Watch Hosts 'Your Time Is Now' Photo Contest
Thursday - 20 December 2012
The competition, organised through the Maurice Lacroix Facebook page, invites fans of the brand to submit a photo that best showcases their interpretation of the slogan 'Your Time Is Now'.
Maurice Lacroix recently revealed its new global ad campaign, promoting itself as "the watch brand for successful individuals who are not afraid to seize the day and meet challenges with confidence." Since December 12th fans have been uploading photos that they believe sum up these key values, and voting for their favourites.
While a team of judges will choose the final winners, fan votes will account for 30% of their decision. Submissions and votes will be accepted until 23:59 EST on Christmas Day, after which the judges will choose two winners: one man, and one woman.
The Pontos S features a winding crown, two pushpieces shaped for a better grip, and an inner rotating bezel. It has an AR-coated sapphire crystal, and is equipped with Swiss automatic ML caliber 112 (base ETA Valijoux 7750) movement.