Maurice Lacroix has revealed its new global advertising campaign, built around the slogan 'Your Time Is Now'.
The campaign features "bright, upcoming men and women who are looking to capitalise on their growing status and successful lifestyles by investing in a luxury product that makes a statement," the brand says. "It is a refreshing invitation to spoil yourself, go to new places and enjoy your highlife."
Maurice Lacroix watches for ladies and men are promoted through three new visuals. The first shows a woman getting ready for an important appointment, with the tagline "Create a first impression that demands a second look". The second ad shows a couple about to board a hydroplane, with the words "Go places you never thought possible". The third, which will feature a man, will not be revealed until January 2013.
"This campaign is spot on! Just what Maurice Lacroix is all about," said Marc Gläser, Managing Director of Maurice Lacroix SA. "It is fresh, evocative, inspiring and the message is very clear and direct. I am convinced it will reach out to our customers in a very effective way and also strongly contribute to build the image of our brand which is all about stylish, meaningful enjoyment… with great substance."