Tissot Watch Presents Global Ad Campaign and Interactive App
Wednesday - 28 November 2012
Tissot has unveiled a new global advertising campaign and interactive app, demonstrating the tactile functions of its iconic T-Touch Expert watch.
The promotional film, to be shown on television and in cinemas worldwide, shows "a dynamic man and his trusted watch on the day he encounters his 'one and only'." The campaign was filmed in remote locations in the Swiss Alps, as well as an exclusive club in Paris. Actress and Tissot ambassador Deepika Padukone stars as the "one in a million woman".
"It was truly a privilege to be part of the global Tissot TV campaign that will be aired across the world," Padukone said. "The creative execution in the backdrop of the Swiss Alps and Paris perfectly brings out the best features of the Tissot T-Touch Expert. I am sure this TVC will inspire the audience to flaunt a Tissot on their wrists."
"It was truly a privilege to be part of the global Tissot TV campaign that will be aired across the world," Padukone said. "The creative execution in the backdrop of the Swiss Alps and Paris perfectly brings out the best features of the Tissot T-Touch Expert. I am sure this TVC will inspire the audience to flaunt a Tissot on their wrists."
Tissot has also released an app, available to download from the App Store and Google Play, that includes a fully interactive version of the movie with extra scenes. Users can interact with the film at any point by touching the screen of their Smartphone or tablet. The app also includes a virtual T-Touch Expert, allowing users to explore all the functions of the watch.
The Tissot T-Touch Expert is described as "the perfect partner of professional mountaineers and extreme skiers", offering 15 separate functions each activated by a touch on the screen. The watch includes an altimeter (in feet and metres), altitude difference meter, chronograph (split and cumulative time), compass, two alarms, thermometer, barometer, date and time, perpetual calendar, countdown timer and backlight.
