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Two Awards for Maurice Lacroix Watch Blogger Campaign


'The French Job', the campaign produced by Maurice Lacroix to support a freediving world record attempt and launch its Pontos S watch, has won two prestigious awards.

The Maurice Lacroix campaign gave a group of bloggers the opportunity to spend two weeks in a luxury villa in the south of France, while documenting Sébastien Murat's attempt to dive 703ft below sea level without oxygen.
On September 6th 'The French Job' won a Corporate Communications Award in the social media category at the Swiss Award-CC prize giving ceremony in Zurich. 42 social media campaigns entered the competition, with 26 meeting the criteria for voting, and 'The French Job' received over 3,000 of the 7,200 registered votes. One week later, the campaign was awarded a European Digital Communication Award for 'Best Product Launch' in Berlin. The Digital Communication Awards are the first awards in European PR and communications to exclusively honour outstanding achievements in online communication.

'The French Job' team was chosen through a video application process followed by public voting online. The campaign had a viral aspect as applicants were encouraged to push their friends and followers to vote for them. The chosen group - made up of bloggers in four languages (English, German, Russian and Chinese), a video blogger, a Wordpress expert, a personal assistant and a pool boy - each received a Maurice Lacroix Pontos S watch as part of their prize.

The team reported on Sébastien Murat's world record attempt through blogs, social networking and videos, as well as their experiences during the trip and their thoughts on the watch.
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