Bell & Ross Smart Bomb Watch Review


Not content with looking at the design-driven dashboard of an alluring Aston Martin, flashy Ferrari, or even the Peugeot prototype for inspiration, the designers and watchmakers at Bell & Ross looked to the skies for a bit of divine revelation. When they found it, they went large; 46 mm large. Taking a ’plane’s cockpit clock as its design motivation, the Parisian brand has made the BR01 an undeniable statement piece. But this isn’t a watch for the faint hearted. This watch, or rather ‘Instrument’ as it’s referred to, is big. Big on design, big on readability and big on black carbon-powder coating, all demonstrating that this is a piece for the 21st-century action man.