TW Steel Dario Franchitti Watch Review
Wednesday - 15 February 2012
The finish was dramatic. Franchitti headed down to Miami, Florida for the last weekend of racing down 12 points to Will Power from Penske Racing. Power had led in the points standing for the whole season up until the weekend of October 2nd. Yet even before this final lap, Franchitti was gaining on his Australian rival, winning three races while behind. With an 8th place finish in Miami, Franchitti was able to inch ahead and capture his second consecutive championship.
But what makes this piece special, what sets it apart, is the fact that Franchitti was actively involved in designing and developing it. This personal touch lends an air of authority.
This has turned out to be an outstanding year for TW Steel. Celebrating just its fifth anniversary, it’s continuing to emerge as a global brand in leaps and bounds. They have, as one of their lead sponsors, an extremely successful race car driver who’s coming off a stellar year. If Franchitti keeps on winning, TW Steel will either have to start listing his accomplishments in smaller font on the casebacks, or start designing another watch for him altogether.