Skip to content
01335 453 453 Phones Open: 8:30am - 6:00pm
Cart Cart


Latest Posts

TAG Heuer Watch Partners with Nissan NISMO

TAG Heuer has become the Official Timekeeper and Official Watch Partner of Nissan NISMO.

The partnership was revealed during one of the highly prized Super Bowl commercial slots on February 1st, watched by around 1 billion people worldwide. The advert revealed Nissan's brand new GT-R LM NISMO which will race in the World Endurance Championship (WEC) in the highest category, LM P1. The famous logo of TAG Heuer watches was visible on the car and on the drivers' overalls.

"TAG Heuer’s legitimate ties to endurance races in motor sports are without rival," said Jean-Claude Biver, CEO of TAG Heuer. "I wanted an innovating partner to come back on these tracks. Nissan NISMO is the perfect challenger, a pioneer regarding the technology of the car and regarding its way to communicate specifically with the young through their massive presence on social media. Motor racing is a fascinating universe, we need to educate today’s youth to love it. Look at the car, it’s powerful, outstanding and disruptive."

Nissan NISMO features key technological innovations: a front-engined, front wheel drive car powered by a V6 3-litre twin turbo petrol engine and a kinetic energy recovery system.

TAG Heuer will assist Nissan for its first season in the LM P1 category of the WEC. TAG Heuer has a long history at Le Mans, starting with Ferrari in the 1970s and followed by five consecutive wins with Peugeot Sport in 2009 and with Audi Sport from 2010 to 2013. The Nissan NISMO drivers will wear a Monaco chronograph in tribute to Steve McQueen and the legendary movie 'Le Mans'. These iconic TAG Heuer watches were made famous by McQueen and became an important part of the Swiss brand's history.

Darren Cox, Global Head of Brand, Marketing & Sales at NISMO, said: "We are delighted to welcome TAG Heuer to the Nissan NISMO team. The TAG Heuer brand is synonymous with success at Le Mans and we will do everything we can to continue this tradition of success. We share many values with TAG Heuer, not least our passion for motorsport and the recognition of what it can do for a brand. It’s great to have them on the team as we begin this new global challenge."

Browse our TAG Heuer watches.
<< Back to magazine

Shopping Bag