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Katherine Jenkins Stars in New Citizen Watches TV Ad

Award winning mezzo-soprano Katherine Jenkins stars in the new high-profile advertising campaign for Citizen watches.

Katherine Jenkins became a Citizen brand ambassador in April 2014. With nine studio albums, record sales in excess of 7 million and an OBE for services to music and for charitable services, Jenkins is anjoying . Citizen believes her "natural beauty, flawless sense of style [and] musical prowess" make her the perfect face of the brand.

"We are thrilled to appoint Katherine Jenkins as our new UK brand ambassador," said Mark Robinson, Managing Director of Citizen Watch UK, when the partnership was announced. "Her unrivalled musical achievements, sense of elegance and style make her the perfect fit for the Citizen brand."

The new TV advert marks the most high profile campaign to date for Citizen watches, scheduled play an estimated 1,200 times throughout the winter season. The advertisement shows Jenkins preparing to go on stage for a performance.

"I had such a great time filming with the Citizen team, and cannot wait to see the finished results," Jenkins said prior to the release. "As well as stunning wristwear and unrivalled style, Citizen to me, is all about living in the moment and striving to perfect your ‘now’ whatever that may be. For me it’s about always delivering the very best performance I can, and this is something I feel passionately about."

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