History of Rotary Watches

Rotary was founded by Moise Dreyfuss in 1895, in the La Chaux de Fonds, Switzerland. Now run by Robert Dreyfuss, Moise’s great-grandson, Rotary is the oldest family-owned and run Swiss watchmaker.

Moise Dreyfuss was dedicated to creating beautiful watches with timeless elegance. For over a century this heritage has been preserved, with the same commitment to quality. Rotary watches are affordably stylish and maintain the strong attention to detail of the company’s founder. The collections combine classic and contemporary styles with innovative technologies.

In 1940 Rotary watches was appointed the official watch supplier to the British Army. As this coincided with the Second World War, Rotary watches could be found in almost every household in the UK. Innovative watches, sophisticated marketing and powerful advertising campaigns ensured the brand’s ongoing success after the war.

Rotary watches was elected as one of the UK’s ‘Superbrands’ in 2006 and retained its place in the years that followed. This prestigious status coincided with the launch of the patented Rotary Round Relevation, a reversible watch designed for international travellers.

These dual style watches feature two distinct movements and faces, therefore allowing the wearer to choose between two different styles or time zones. Rotary is committed to ongoing product development and leading information technology to ensure its watches keep pace with the modern industry. Many Rotary watches now feature the ‘Dolphin Standard’, an exclusive symbol of water resistance that means the timepieces can be worn all day while swimming or diving.