History of Daniel Wellington

A somewhat unique history forms the backbone to Daniel Wellington watches. Founder of the company, Filip Tysander took inspiration from another man’s taste in watches whilst on a trip to the British Isles in 2006. The man was named Daniel Wellington. The sleek and timeless style of watch that Daniel Wellington wore was not only an extension to his own personality but also a reflection of the modern man and his need for reliability, performance and functionality in a watch. Tysander knew instantly what type of watch he wanted to make. After getting to know one another, Wellington and Tysander formed a friendship. The Swedish brand was formed in 2011 in Stockholm and was trademarked with a reversed letter D. Beautifully slim and minimalist, the simple timepieces created by Daniel Wellington today have ventured very little from the brand’s original designs from 2011, keeping fans of the brand coming back for more time and time again.

Daniel Wellington watches are characterised by their high quality NATO style straps as well as their ability to pair well with all types of attire, whether classic, relaxed or formal. The headquarters still resides in Stockholm, Sweden where retailers from over 25 countries anticipate the next collection, just as their own consumers do. The simple design of a Daniel Wellington watch is no doubt, what makes each elegant and classic looking design so popular with both modern and traditional watch collectors alike. Daniel Wellington watches speak for themselves. Although designed in Sweden, each watch is manufactured in China enabling the brand to keep the timepieces affordable to the everyday watch collector.

The company began selling watches on a web shop before using social media to promote its unique position within the watch industry. Powering each timepiece with a Japanese movement also enables the Daniel Wellington brand to remain as affordable as possible without compromising on accuracy or performance. Today some of the most popular Daniel Wellington watches include those from the Classic collection. the Iconic link collection and the Petite range.

Timepieces from the Daniel Wellington Classic watch collection boast remarkably thin cases measuring just 6mm in height. Available in 36mm and 40mm options, these designs appeal to both male and female audiences since the demand for large sized women’s watches has now surpassed the delicate case designs of yesteryear. The stainless steel models which are available with gold plated surfaces in rose or yellow gold are intended to be worn with formal or best attire.

The Daniel Wellington Iconic Link watch collection took three years to perfect. With name emphasis on the structure of the elegant links incorporated into the bracelets of these watches, each individually crafted piece tapers to ensure a seamless transition between the clasp end to the case end. Lastly, Daniel Wellington Petite watches are some of the brand’s most recent innovations. Size, material and dial colours provide ladies with plenty of options to add one or more of these special timepieces to a collection. As with many models previously developed by the successful Swedish brand, these Daniel Wellington watches epitomize the minimalist design codes that the core of the brand stands for.