Ryan Gosling joins TAG Heuer as New Brand Ambassador

Who better to sport the new and refined sporty-elegant Carrera Three Hands watches range than Canadian actor, Ryan Gosling? The famous La La Land actor assists TAG Heuer in revisiting one of the most iconic sports watches of all time.

There are very few men in this world that could fill the shoes of legend Steve McQueen and his powerful influence over the TAG Heuer brand. But if there is one famous face that could take on the role, Ryan Gosling would be it. The Oscar-nominated La La Land actor is always seeking to challenge himself. His fearlessness is palpable. His passion for boundary-pushing is synonymous with the famous Swiss watchmaker, who is constantly thriving to conquer new ground-breaking technologies and surpass the expectations of both new and experienced TAG Heuer watch enthusiasts. The brand’s CEO Frédéric Arnault explains a little further;

“We are thrilled to announce Ryan Gosling as TAG Heuer global ambassador, for his first-ever brand partnership. A star since his early days, he has grown to become an icon – one both enigmatic and inscrutable. He is a true artist who chooses his projects with utmost care and dedicates himself to them like no other, not only shaping his character but the entire creative direction. The movie Drive represents the strongest link with who we are today, and we are excited about the creative projects we have together,”.

Whilst reinforcing a sense of confidence, Ryan Gosling also brings an understated elegance to wearing a TAG Heuer watch – a confidence – a sensitive and low-key side. The actor who has featured in the films “The Believer”, “Half Nelson” and “Lars And The Real Girl” has earned himself several Oscar and Golden Globe nominations and performs many of his own stunts, especially in the films “Drive” and “The Place Beyond The Pines”.  When it comes to executing and portraying himself in the right light, Gosling certainly knows what he wants. He hand-chose award-winning photographer Pari Dukovic for his first-ever TAG Heuer ad, working closely with him every step of the way. It is clear that the actor’s passion extends far beyond the TAG Heuer name itself. His interest in the brand runs much deeper Gosling explains;

“TAG Heuer has quietly and consistently been a classic and iconic pillar of excellence in its field for over a hundred and sixty years. Partnering with them was an easy decision and time, in general, is just something I think a lot about now. My kids are growing up fast so I keep an eye on the clock in a way I never used to.”

Sharing a passion for stunts, adrenaline and motoring, Gosling and late Steve McQueen clearly draw from the same interests in life. It, therefore, makes perfect sense that the new ambassador has often drawn a comparison to the legend who became the face of TAG Heuer during the 1960s and 1970s - a significant era for the luxury sports watch manufacturer. And speaking of sports watches – the welcoming of the new actor into the TAG Heuer family comes at the same time as some important new releases for the brand. The TAG Heuer Carrera Three Hands watch collection comprises 13 new models that embody sporting elegance, modesty and clarity. There are four new 41mm Day-Date Carrera watches, a new Twin-Time Date watch with an additional time zone, four time and date watches in a 39mm diameter, and four lady’s 29mm time and date watches.

The new Carrera line boasts some noticeable characteristics, namely the switch from triangular-shaped hour markers to rectangular-shaped Olympic podium-style batons. Also – some dials finished in a striking snailed finish, with concentric circles that feature across the entire surface of the dial. In addition to this, the new watches feature sharper, crisper frames around the day-date and single date apertures, as well as a repositioning of the date window at 6 o’clock (as seen in this year’s new Aquaracer and the 2020 Carrera Chronograph watches).

The largest models are sported on the wrist of Ryan Gosling in the brand’s recent ad and support a partnership between the brand and actor who both share a passion for racing, elegance and fearlessness. Gosling states: “I appreciate its timeless design. I like clean and simple design generally. Growing up, we lived on a pretty tight budget. I gravitated towards things that were simple and timeless so I didn’t have to think about keeping up with trends.”

The new collection symbolises the ingenuity and timelessness of the TAG Heuer Carrera. The fact is that the watch can continue reinventing itself in subtle yet assured ways without losing connection with its original DNA. From the 41mm Day Date line, there are two black dial versions (one with rhodium-coated indexes and hands and the other with 5N rose gold coated indexes and hands), a silver version, and a blue version. All of these models boast a sunray snailed or sunray brushed dial, with a day-date feature positioned at 3 o’clock. The watches are powered by the tried and tested, Calibre 5 based on the architecture of the ETA 2824-2 movement, and offer a performance of 28,800 vibrations per hour and a power reserve of 38 hours. All but the silver model is completed on a stainless steel bracelet, which is instead featured on a classic-looking brown alligator leather band.

The new TAG Heuer Twin-Time Date watch sees the date aperture relocate to the 6 o’clock location for a more balanced and harmonious layout. The rich blue sunray dial features a silver and blue 24-hour track around the flange. The red arrow-tipped second time zone hand points to the additional 24-hour track, whilst the other central hands have been treated with Super-LumiNova to assist with timekeeping in the dark. With a busy on-the-go lifestyle, Gosling’s need for a daily companion with an additional time zone function speaks to the requirements of the modern man. The ergonomically formed H-shaped links are the perfect fit for the male wrist, enclosing with a folding clasp and double push-button mechanism.

The new TAG Heuer Carrera line also includes four new 39mm Date watches in a choice of black, blue, and silver dials once more. The dial elements in these time and date watches are the same as the 41mm Day Date models. The two sunray snailed black dials offer a choice of rhodium-coated or 5N rose gold coated indexes and hands. There’s also a blue and silver sunray brushed dial option, however, this time the silver is fitted on a stainless steel bracelet. Unlike the Twin-Time model, which is powered by the Calibre 7, these Carrera Date 39mm watches are powered by the same engine as the Day-Date models – the Calibre 5 – with a rapid date correction and an oscillating mass that can be admired through a sapphire crystal glass exhibition feature.

Lastly, there are four 29mm versions of the time and date Carrera – this time suited to the female wrist with a slender profile, a H-shaped stainless steel bracelet and a reliable Calibre 9 at their centres. The models come in a white mother of pearl dial or blue sunray dial option – each one is offered with baton indexes or diamond dot indexes for the hour track, yet all four feature the date located at the south of the dial.

All of the models feature a sapphire-backed case and are integrated with 100-meter water resistance. For more information on the new TAG Heuer Carrera Three Hands watches as promoted by Ryan Gosling, you can check out the entire new range here or call our Jura Watches sales team on 01335 453453