Graham Watch Partners with Spengler Cup

Graham is the new Official Timing Partner of the Spengler Cup, one of the most prestigious ice hockey events in the world.

The Spengler Cup is held each year in Davos, Switzerland, during the Swiss National League Christmas break. Players from some of the world's top ice hockey teams compete in front of 80,000 spectators.

"The highly popular Spengler Cup competition was a perfect match for a brand like Graham, based in La Chaux-de-Fonds, the city of Swiss ice hockey," said Eric Loth, Graham founder. "Upholding the values of fair play and fighting spirit, the Spengler Cup is the pinnacle in Switzerland's ice hockey calendar, featuring world-class teams, which helps provide an impetus to our creativity, and make us proud to be Swiss."

Graham has also renewed its partnership with the LA Kings ice hockey team, for the second successive year.

Loth commented: "Graham knows ice hockey well, as timing partner of the NHL Los Angeles Kings team, the 2012 Stanley Cup winners. Our passion for fearless competitions did not come about by chance. Our watches are not shy and show our expertise in developing innovative products with high-tech materials in line with our partnerships. For example, the plain carbon trigger on our Chronofighter series echoes carbon fibre ice hockey sticks."

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