Longines Watch Partners With Global Champions Tour
Wednesday - 17 April 2013
As Title Partner and Official Timekeeper, the agreement demonstrates Longines' commitment to show jumping events and "brings together shared traditions of speed, precision, elegance and a passion for horses".
The Longines Global Champions Tour season begins in Madrid from 2nd-5th May 2013, where the world's top riders and horses will compete for championship points and prize money. Around 21 million international viewers watched last year's event on television, with almost 300,000 live spectators.
Walter von Känel, President of Longines, said: "The Longines Global Champions Tour and our brand share common values such as precision, tradition and especially a passion for equestrian sports. We are proud to support this extraordinary series of events in show jumping with our timekeeping expertise. True to Longines’ slogan - Elegance is an attitude - we are delighted to witness the world’s best riders and horses competing in exciting contests."