Longines Watch is First Top Partner of FEI
Wednesday - 02 January 2013
The FEI is the international governing body for all Olympic equestrian disciplines, and Longines will become its first Top Partner. Full details of the agreement, which is the FEI's biggest ever sponsorship deal, will be revealed at an official signing ceremony on 15th January 2013 in Lausanne, Switzerland. Longines will take on the title sponsorship of the FEI World Cup Jumping before the start of the new season in October 2013, as well as a number of other key FEI properties.
"We are delighted to have concluded this strategic and historic partnership with the FEI," said Nayla Hayek, Chair of the Swatch Group Board of Directors. "It reinforces the traditional and long-lasting commitment of Longines in equestrian sports and makes the brand a major player in this field. We are looking forward to being involved in the great events organised by the FEI. This multi-faceted partnership also provides us with a great platform to strengthen the Longines brand presence worldwide. I would like to express my deepest appreciation to HRH Princess Haya and the Board of the FEI for giving Longines their trust."
FEI President HRH Princess Haya said: "I am totally thrilled to welcome Longines as the FEI’s first Top Partner. This is the beginning of a new era for our sport and the FEI. Longines has always had a huge presence in our community and our new partnership is a true celebration of our shared passion. This is an immense moment for the FEI. This long term partnership with Longines will completely revolutionise the way we are able to produce our sport, across all of our disciplines. I am enormously grateful to Mrs Nayla Hayek and her Board for recognising the incredible potential and possibilities of the ever- growing equestrian sport."