Maurice Lacroix Watch Fashion Meets Time 2012


Maurice Lacroix has revealed its 'Fashion Meets Time 2012' photo shoot, displaying its timepieces on "stylish, urban-chic, trend-setter gentlemen". The shoot shows the watches being worn with various outfits and in different environments.

This is the fourth consecutive year of Fashion Meets Time. The brand styles the watches with suitable outfits, saying: "When in a casual or a business mindset, the Maurice Lacroix models were captured in a manner that perfectly illustrates the brand lifestyle, made of fresh, outstanding taste."

Eight Maurice Lacroix watches from three collections were featured in the campaign.


Maurice Lacroix describes the Masterpiece collection as its "ultimate showcase, where manufacturing excellence and outstanding design come together".

The Masterpiece Lune Retrograde Blue was paired with a navy blue suit to complement the blue crocodile strap and blue sun brushed dial, while the Masterpiece Lune Retrograde Silver was suggested with a light beige suit or trench coat. The Masterpiece Roue Carrée Seconde has an 18k pink gold case with brown dial, which is shown with a more casual outfit, and also with a suit and light blue shirt.

Les Classiques

Maurice Lacroix Les Classiques is described as "a range that transcends time and is reserved for people that require elegance and sophistication, whatever the era."

The Les Classiques Chronographe Phases de Lune was paired with casual summery attire to complement the classic look with a sporty touch, while it was suggested that the Les Classiques Tradition Date is worn with a dark navy blue or anthracite grey suit to match its white dial and elegant roman numerals. The discreet elegance of the Les Classiques Phases de Lune was said to be perfect for a "gentleman's classic wardrobe".


The Pontos collection is "contemporary and fit for our fast-moving world", so the Maurice Lacroix Pontos S was paired with a "casual and urban chic" outfit. The Pontos Chronographe was worn with a dark blue or grey outfit to match the streamlined, athletic lines with blue and silver tones.
Maurice Lacroix has also released a video showing behind the scenes at the photo shoot.