Rado Watch Supports Young Talent at Paris Design Week
Monday - 17 September 2012
A collection of innovative Rado watches were presented at Paris Design Week, through an exhibition designed to support young designers.
Paris Design Week was held from 10th-16th September 2012, where the latest collections, exhibitions and presentations from creative professionals were displayed in 150 venues across the city. Rado partnered with 'Now! Le Off' to create an exhibition that encourages young international designers, in keeping with Rado's "spirit of innovation and design".
The Rado booth included the winning designs of the Rado Star Prize, an international competition that supports young artistic talent. Launched by Rado in 2008, the competition encourages artists to "break new ground and share in the brand's proven belief that everything that can be imagined is potentially real". The 2012 prize was won by German artist Katrin Korfmann for her work 'Count for Nothing', an image made up of hundreds of birds eye view shots from across the globe.
Paris Design Week was held from 10th-16th September 2012, where the latest collections, exhibitions and presentations from creative professionals were displayed in 150 venues across the city. Rado partnered with 'Now! Le Off' to create an exhibition that encourages young international designers, in keeping with Rado's "spirit of innovation and design".
The Rado booth included the winning designs of the Rado Star Prize, an international competition that supports young artistic talent. Launched by Rado in 2008, the competition encourages artists to "break new ground and share in the brand's proven belief that everything that can be imagined is potentially real". The 2012 prize was won by German artist Katrin Korfmann for her work 'Count for Nothing', an image made up of hundreds of birds eye view shots from across the globe.
Rado also presented a variety of its watches at the event, including the Rado True Thinline, an extra-thin, high-tech ceramic watch that incorporates a 1 mm thin movement. The watch weighs only 35 grams, and the 30 mm ceramic case has a hardness of 1,250 Vickers.
Other watches in the display included the Rado r.5.5 which was created in collaboration with British designer Jasper Morrison, and an exclusive preview of the Rado HyperChrome collection - timepieces made entirely from high-tech ceramic using sophisticated injection moulding.
