Mónica Cruz and Andrès Velencoso will star in the TechnoMarine 'I'm Special' advertising campaign for 2012.
The new ad features the Spanish duo explaining what makes them special. "Both Cruz and Velencoso exude the confidence, humour and sophistication that TechnoMarine represents around the globe, but we wanted to find out the unique ways they define themselves," the brand reports in its virtual magazine.
Mónica Cruz is a dancer, singer and actress, and she designs a fashion line in her spare time. She has appeared in a number of films and Spanish television shows, and was part of Joaquín Cortés' famous flamenco dance company for seven years. TechnoMarine celebrates her passion for dancing, reporting that she practices for over seven hours a day, and says that her long list of talents make her "as versatile as TechnoMarine itself". Cruz wears a TechnoMarine Cruise Original Chocolate.
Andrés Velencoso is a male model, working with Chanel, Louis Vuitton and Jean-Paul Gaultier, and appearing on the covers of ELLE and Vanity Fair. He was chosen by the brand for his "intense look and muscular physique [that] personifies the TechnoMarine man perfectly." He wears a TechnoMarine Night Vision II Green.
The brand has released a 'behind the scenes' video of the campaign shoot.