TW Steel has launched a new special edition timepiece in tribute to Dutch DJ Mitchell Niemeyer.
Mitchell Niemeyer is a House DJ and Producer, and has been a TW Steel brand ambassador since 2013.
The new TW Steel Mitchell Niemeyer Special Edition reflects Niemeyer's "energy and passion" for his music. The dial is inspired by his favourite star tattoo design and incorporates titanium coloured horizontal stripes. The orange and white hands and markers reflect the colours of the Netherlands.
The watch is part of the Canteen Bracelet collection, with a 45 mm sandblasted PVD dark titanium coated steel case. It is powered by the Chronograph Big Caliber Miyota 6S20 movement. The bezel has a PVD black coated shine finish which matches the mid-pieces on the steel bracelet.
"I'm blown away by the detail in my Special Edition," Niemeyer said. "The use of the stars from my tattoos on the dial makes it extremely personal to me but it's also an appealing part of the design. I hope other people will share my love and appreciation of it. I'll be proudly sporting it at gigs around the world, that's for sure."
TW Steel CEO and co-owner Jordy Cobelens said: "This watch was a lot of fun to design because of the close relationship we enjoy with Mitchell. We've long been fans of Mitchell's talent and we signed him to Steel Entertainment Group, TW Steel's official entertainment company. As a brand ambassador he's been fantastic, doing sets around the world and modelling his various TW Steel watches from Los Angeles to Hong Kong, from Las Vegas to Ibiza. I'm delighted that he now has his own Special Edition. It's a real reflection of who he is and his talent and ambition."