"Bitcoin is a very exciting new digital currency that is taking off world wide," explains Matt Warren, CEO at Jura Watches. "I think we all would like the idea of not having banks in charge of our money, so we are really pleased to give our customers the choice of paying for their new watch in Bitcoin."
Customers purchasing online at CW Sellors Jura will be given the option to pay using Bitcoin at the checkout.
Bitcoin operates using peer-to-peer technology and is not controlled or owned by any central authority or bank. The issuing of bitcoins and managing of transactions is carried out collectively by the network - a process that is simple, fast and secure.