TW Steel has announced its new partnership with Daytona Motorsport, the UK's leading kart racing venues and championships.
The deal will see TW Steel take on the title sponsorship of the 2014 TW Steel Dmax Championships and the 2014 TW Steel Daytona 24 Hour Race, with the TW Steel logo featured on team uniforms, kart liveries, circuit side signage and online activities.
"TW Steel has always had strong links with motorsports with our associations with F1 and Moto GP, along with brand ambassadors including David Coulthard and Dario Franchitti," Mark Ryder, TW Steel's UK brand manager said. "By partnering with Daytona Motorsports, we literally cover karting through to Formula 1. Karting has evolved over the past 50 years to become one of the most competitive forms of racing, and the synergy between this fast and dynamic series and TW Steel is a great partnership."
At the end of each round of the 2014 TW Steel Dmax Championships, the Championship Series Director will choose a 'driver of the day' to win a TW Steel watch. Timepieces will also be awarded to the six class champions at the end of the 2014 series; the winning team in the TW Steel Daytona 24 Hours; and the driver who records the fastest lap in both the Dmax and Prokart classes.
Jim Graham, TW Steel Dmax Series Director and Daytona Marketing Director, commented: "I am particularly pleased to be announcing TW Steel as our title sponsors for the 2014 championships as both TW Steel and Daytona are fully committed to a proactive partnership that will bring countless benefits to Daytona, to TW Steel and to our drivers!"