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Take A Tour Around Baselworld 2017


Join us for a tour around the incredible, breathtaking Baselworld 2017 show. As you step through the sliding doors you are immediately hit with the towering, colourful and interactive stands aimed to entice. Showcasing their latest designs, the booths are filled with eager watch enthusiasts hoping to catch a glimpse of the innovative timepieces launched at the event. With our camera at the ready we’ve captured the excitement, buzz and enormity of the booths that lure retailers and bloggers worldwide. 



Immediately turn right to explore the grand TAG Heuer display. The ambassador filled backdrop is split with a jagged edge to symbolise their familiar hashtag #dontcrackunderpressure. Weave through the crowd to find a skilled artist sketching a Tag design in pencil and a row of three stands that showcase the eagerly awaited Connected Modular 45. Four variations sit proudly at each demonstrating how the smartwatch works with customised dials and alerts from your phone.




A giant tank of live jellyfish gliding elegantly is a spectacular Basel experience brought to the show by Breitling. Stand and watch the sea creatures float in the vivid blue water for a moment before admiring their breathtaking designs. The amazing wooden structure showcases their sensational new releases in style.


Shop the new Breitling collection.




You'll find the amazing white and red light show at Tissot next. Their sporting vision is showcased via an interactive platform that transforms into the MotoGP race, NBA basketball game or the RBS rugby championship. An unexpected, incredible experience that transports you to the games. 


Shop the new Tissot collection. 



The musically inspired Raymond Weil offer an enormous wooden stand in the shape of a musical instrument that hosts their tribute to Bowie, Gibson and the Beatles. A stunning display that truly captures their core influences.


Shop the new Raymond Weil collection




Stacked perspex orange cubes with hanging lighting, displays Hamilton newest releases, Bell & Ross rotate the mesmerising BR-x2 Tourbillion Micro Rotor and BR X1 Tourbillion Skeleton Sapphire masterpieces and Certina encase their releases in a giant diamond shaped stand. All to be admired as you approach each booth. 


Shop the new Hamilton and Bell & Ross collections



A unique live painting performance was held at Maurice Lacroix. Watch how the muse becomes the painting as the skilled artist transforms her clothes and skin. A very clever concept that enticed an audience watching in admiration.


Shop the new Maurice Lacroix collection




Nomos Glashutte proudly introduces their colourful new pieces against a crisp, white backdrop, Sinn goes underwater with their diver watches and Grand Seiko focus on understated sophistication and elegance.


Shop the new Nomos Glashutte, Sinn and Grand Seiko collection




The tour comes to a close with U-Boat presenting their bold designs in a Louis Vuitton suitcase, Glycine taking us on journey through aviation history and Graham allowing for us to travel the globe one destination at a time!



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