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Official Retailer of March LA.B Watches

Designed in celebration of the timeless sophistication of vintage watches, March LA.B is the latest luxury watch brand to join the Jura Watches family. Made in France but inspired largely by the modern lifestyle of L.A natives, March LA.B watches assert the philosophy that less in more with their selections of men’s and ladies timepieces featuring unique-shaped cases, retro dials and options of stainless steel or yellow gold PVD material.


Despite having only been founded in 2008, March LA.B has proven a remarkable ability to combine traditional manufacturing techniques with contemporary design flair. It is the unique inspiration of past watches that makes each March LA.B watch release so unique, with distinctive profiles and elegant proportions wonderfully combined with some of the modern world’s most highly regarded automatic and quartz movements. Alongside their premium watch movements, March LA.B watches are also carefully engineered alongside some of France’s most prestigious watch assemblers and leather good artisans for only the most luxurious and sophisticated finish. Let’s take a look at some of the best-selling March LA.B watch collections in more detail…


March LA.B Agenda Watches



Instantly noticeable for its motor racing-inspired design, the March LA.B Agenda watch collection perfectly embodies the past of motorsport with a bi-compax design and uniquely styled indexes that remind us of gas pedals. Each piece within the luxury men’s collection showcases one subsidiary dial for the month and one subsidiary dial for the day, providing all the essential complications required for measuring the passage of time.


One of our favourite designs within the March LA.B Agenda collection is the March LA.B Agenda Supra Navy Automatic watch. It’s sporty, fine link stainless steel bracelet instantly evokes the image of tyre tracks on the race course while its smooth stainless steel case, crown and pusher at 2 o’clock and brushed navy blue dial deliver a vintage aesthetic deserving of the March LA.B name. The silver hands are treated with luminous coating and a date window is added at 3 o’clock for optimal functionality.




March LA.B AM1 Watches



The March LA.B AM1 stands as the first born of the iconic AM series with distinctive curves and elegant nuances inspired by the attitude and swagger of the 1960’s. Varying in personality, most March LA.B AM1 watches are characterised by their unique cushion shaped case which tastefully blends into your choice of strap. Each design successfully binds together watchmaking design techniques of the past and present for a truly unique look.


With the surge in popularity for green-dialled watches, we have no doubt the March LA.B AM1 Forest Automatic watch will be a huge hit with Jura Watches customers. It’s breathtaking green dial takes its name from the deep, enchanting tones of the forest and is decorated with silver hands treated with luminescent coating and a date window at 3 o’clock, all powered by the MIYOTA 9015 automatic winding movement.




March LA.B AM2 Watches



Second in line to the AM1 collection is the March LA.B AM2. Similarly inspired by traditions of the past, the AM2 this time takes inspiration from personalities of the 1970’s and more specifically the gentlemen of the time who relished in bravado and style. The statement angled cases measure to 39mm in size and are wonderfully detailed with colourful dial designs and choices of steel or leather straps.


We absolutely love the March LA.B AM2 Ocean Automatic watch and its unmissable aesthetic on the wrist.  The parallel lines of the square-shaped case are wonderfully combined with uniquely arranged indexes. Rather than being turned towards the centre of the dial, the indexes at 1, 5, 7 and 11 o’clock are arranged in line with the border of the case, bringing attention directly to its nautical blue finish and the strong hands at the centre.




March LA.B AM69 Watches



Named after the symbolic year of 1969, the March LA.B AM69 watch collection is almost a refined variation of the AM1 with a familiar racy finish but in a smaller, more compact case size of 36mm. A perfect unisex watch for both men and women, the March LA.B AM69 is described as a “genuine allegory of the creators’ aesthetic vision that less is more”, incorporating only the essential functions needed by modern-day wearer including central hands for hours, minutes and seconds and a date window at 3 o’clock.


The March LA.B AM69 Grall Automatic watch is a favourite of ours, not only for its popular green enamel dial but for its subtly sporty and distressed brown leather strap. The 316L stainless steel case is paired with scratch resistant bevelled sapphire crystal glass treated with an anti-reflective coating and a screw down exhibition case back which gives you a view of the stunning MIYOTA 9015 automatic winding movement housed within.




March LA.B AM89 Watches



Last up in the line of March LA.B AM watches is the AM89 collection. Just like iconic AM69, the March LA.B AM89 watch reveals a refined yet sport design but with a slightly larger case design. The two decades between 1969 and 1989 means two extra millimetres in size, giving every AM89 model a statement 38mm finish in stainless steel or yellow gold PVD and a double day and date window at the 3 o’clock position.


Continuing our love for colourful dialled watches, the March LA.B AM 89 Ocean Automatic watch is dressed in handsome 316L stainless steel and paired with a sunray ocean blue dial. Like its 1969 counterpart, the case is equipped with anti-reflective sapphire crystal, a 100 metre water resistant rating and a screwed down skeleton case back this time revealing the larger MIYOTA 8215 automatic winding movement.




March LA.B Belza Watches



While most luxury watch manufacturers focus their efforts on the sport of diving, March LA.B take care of the often overlooked sport of surfing in their March LA.B Belza watch collection. Its name takes its inspiration from a property named Villa Belza, a place where American Filmmaker Peter Viertel discovered his love of surfboarding on the beach opposite the villa. The screw in crown, silicon straps and water resistant cases up to 200 metres honour all the attributes needed for a man of the ocean.


The March LA.B Belza Mars Automatic watch is a fantastic example of the brand’s immense approach to design, which unlike the collections mentioned previously, stands out with a sporty 40mm aluminium black bezel with unidirectional functionality and a 60 minute scale – perfect for measuring elapsed time while out on the water. The green enamel dial reflects the nautical colours of the ocean while the luminous hands and indexes provide optimal legibility in all lighting conditions.




March LA.B Mansart Watches



Last but not least, the March LA.B Mansart watch collection brings to life the beauty of both the manufacturer’s home of Europe and their love of the Los Angeles lifestyle. The classism of France, Mansart’s castles and le chateau Marmont is portrayed through the octogen-shaped cases while the contemporary vibes of L.A can be found within the slim indexes, smooth dials and finely crafted leather straps.


Another stunnning example of a March LA.B unisex watch, the March LA.B Mansart Continental Quartz measures to 34mm by 39mm in size and is beautifully engineered from gold plated 316L stainless steel. The elegant silver sunray brushed dial blends in with the case thanks to the addition of gold coloured hand and indexes, powered by a MIYOTA 9T33 quartz calibre. To complete its elegant aesthetic, the timepiece is fitted with a textured black leather strap and a yellow gold plated pin buckle.



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