Skip to content
01335 453 453 Phones Open: 8:30am - 6:00pm
Cart Cart


Latest Posts

Exclusive to Jura Watches: Cuervo y Sobrinos Robusto Churchill Limited Edition

We are one of the UK’s leading fine jewellery and luxury watch specialists – we are C W Sellors Jura Watches. And we also collaborate with prestigious watchmakers in the industry. Meet the new and exclusive Cuervo y Sobrinos Robusto Churchill “Sir Winston” watch – limited to just 30 pieces and sold only in C W Sellors Jura Watches boutiques across the UK.


Sir Winston Leonard Spencer Churchill was Prime Minister of the United Kingdom from 1940 to 1945 and then again post-Second World War, between the years 1951-1955. He was a noble prize-winning writer and historian. He was a wartime leader, a prolific painter and served the Spanish Army to fight in the ‘Cuban War of Independence’. He also had a favourite cigar to smoke and a soft spot for Cuervo y Sobrinos watches, which brought him to Havana more than once in his lifetime. Now, as a tribute to Sir Winston Churchill and his fondness for the bustling Havana streets, where many a glittering Hollywood actor has perused - the Cuervo y Sobrinos Robusto Churchill ‘Sir Winston’ watch is an exclusive collaborative effort between us here at C W Sellors Jura Watches and the unique Cuban brand.



A Cuban heritage with Latin spirit


Strengthening our ties with expert luxury watchmaking, the Cuervo Y Sobrinos Robusto Churchill Salmon dial watch marks a first for us and a first for the Cuban watchmaker, which was founded back in 1882. Back when the brand was at its height of success, it furnished many an elite wrist. The company soon set up premises in La Chaux de Fonds, securely anchoring its expertise deep into the soil of Haute Horlogerie. Following a change in political regimes that played out in Cuba during the ’60s, the watchmaking company closed its doors and would not reopen them again until 1997. Luca Musumeci and Marzio Villa revived the company, injecting each timepiece thereafter with a strong Latin spirit. Eventually, after new investors bought into the company, Cuervo y Sobrinos was relocated once again to Le Noirmont, Switzerland where it now resides, collaborating with the likes of us. As one of the UK’s leading luxury watch stockists - propelled by a team of genuine watch enthusiasts - we here at C W Sellors Just Watches are constantly on the lookout for opportunities to work with the finest master craftsmen in the watchmaking industry. Cuervo y Sobrinos is an independent watch manufacturer whose ethics sit firmly on par with ours, and so this timepiece, paying homage to one of Britain’s greatest historic leaders, could not be more aligned with our values.


The inventor of the famous Landeron watch, Cuervo y Sobrinos has designed this tribute to Churchill in partnership with us at C W Sellors Jura Watches. The watch is exclusive to just 30 pieces and will be sold only in our boutiques until the end of the year. It boasts a mesmerising salmon-coloured dial with an exclusive guilloche surface technique that donates a true sense of depth to the design. The colour echoes the warmth and vibrancy of the city. Churchill had first visited Havana after he joined the Spanish army. Although only there for a few short weeks, his affection for the Cuban city and its legendary cigars grew. It would not be until after the Second World War that Churchill would visit Havana again – this time as an elder statesman. Here, with his wife Clementine, he visited the Cuervo y Sobrinos boutique and indulged in his favourite Romeo y Julieta cigars whilst staying at the esteemed Hotel Nacional. The “Robusto” name in the title of this new Cuervo y Sobrinos X C W Sellors watch relates to the “robust” cigar that Churchill liked to smoke.


The features of the new Cuervo y Sobrinos Robusto Churchill Salmon dial watch



The Cuervo y Sobrinos Robusto Churchill Salmon dial watch measures a 43mm diameter and has been crafted from lightweight titanium and robust stainless steel. The textured effect of the ‘Clous de Paris’ guilloche surface is an ocean of waves, swirls and curves. It creates pockets for light to dip in and out of with every slight movement of the wrist. Joining this stunning salmon pink canvas is a set of polished Arabic numeral hour markers alternated with shard-like indexes. The central hour and minute hands bulge towards the end before tapering into a sharp point, gliding over the “Cuervo y Sobrinos” lettering in a crisp black font below the 12 o’clock location. The brand emblem in silver and red tones also resides here, balanced by a legible day and a date function at 6 o’clock.



The case of the new Cuervo y Sobrinos X C W Sellors watch is equipped with a hinged lever as a crown at 3 o’clock. The surface of the case is a mixture of satin-finished and polished surfaces. Turn the case over and a clear unrestricted view of a Swiss-made automatic movement can be admired in motion through a sapphire crystal glass exhibition feature. A black Louisiana alligator leather strap completes the classic look of this limited edition Cuervo y Sobrinos Robusto Churchill Salmon dial. It secures with a deployment clasp engraved with the brand logo. For an alternative option, the watch is also available on a stainless steel and titanium bracelet. If you would like to secure one of the 30 exclusive pieces available here at C W Sellors Jura Watches. You can call our store on 01335 453453


Technical specifications of the Cuervo y Sobrinos Robusto Churchill limited edition watch

  • Case: 43mm – stainless steel and titanium – hinged lever for the crown – sapphire crystal glass exhibition caseback – anti-reflective sapphire crystal glass front
  • Dial: Salmon colour – polished shard-like and Arabic numeral hour markers – black day and date feature at 6 o’clock – Clous de Paris guilloche surface texture
  • Movement: Swiss-made – automatic – self-winding
  • Strap: black Louisiana alligator leather strap – deployment clasp / stainless steel and titanium bracelet
  • Reference: 2810.1S
  • Price: £3,600
  • Availability: 30 pieces sold at C W Sellors stores until the end of the year
<< Back to magazine

Shopping Bag