Maurice Lacroix Watch Supports Movember 2013

Maurice Lacroix is the Official Timekeeper of Movember, the movement that encourages men to grow a moustache in November to raise awareness and funds for men's health.

Movember has been running for ten years, with campaigns in 21 countries. More than 1.1 million people contributed in 2012, raising $140 million for prostate cancer, testicular cancer and men's mental health.

Maurice Lacroix, to be known as "Mo'rice Lacroix" throughout Movember, aims to raise as much money as possible with the support of its employees, brand ambassadors and fans. Five fundraising teams have been set up: Switzerland, Germany, USA, France, and the United Kingdom, with fans encouraged to join their local team.



At the end of Movember, each participating country will put forward its 'Man of Movember'. A judging panel will announce an overall winner, who will be named the 'International Man of Movember' and awarded with a limited edition Maurice Lacroix Pontos S watch, specially engraved with the Movember 2013 logo.

"Like the Swiss watchmaking brand Maurice Lacroix, the International Man of Movember is unique, contemporary, and confident in self-expression," a spokesperson for Movember writes on the official website. "The International Man of Movember will be stylish from his upper lip to his wrist with the Pontos S watch from Maurice Lacroix."

The biggest fundraisers in each of the Maurice Lacroix teams will also each receive their own limited edition Pontos S.
 
Adam Garone, CEO and co-founder of Movember, talks about the partnership...