Raymond Weil Watch Supports The Artists Den

Raymond Weil has announced a new partnership with Artists Den Entertainment, the music platform best known for the televised series 'Live From The Artists Den', where artists perform exclusive concerts in non-traditional settings.

'Live From The Artists Den' is a three-time New York Emmy-nominated TV series, and has featured artists such as Adele, Mumford & Sons, Ed Sheeran and Ringo Starr, performing in unusual and often historic venues. Previous venues have included a 1930s silent movie theatre, a Masonic temple, and The New York Public Library.

The Artists Den concerts are free, and invitation-only. Audience members are selected at random from a mailing list.

"We are so thrilled to join the Artists Den family, not only for their association with the arts but for the unique way in which they celebrate music, the artists, and their craft," said Elie Bernheim, Raymond Weil Director. "Each concert is curated for the artist and the city in which they perform, and each ticket holder feels special to have won a lottery. The overall sensation of attending a performance in such a unique venue really emphasises the brilliance behind the Artists Den series. Coming from a true music loving family, we can appreciate the overall experience this series offers and cannot wait to share it with our fans."

Raymond Weil will be an official partner of the 7th season of the show, which begins in 2014 with a performance by Sheryl Crow at a secret location during New York's Fashion week. The watch brand will support the performing artists with a multichannel media campaign.

Mark Lieberman, Founder and Executive Producer of The Artists Den, added: "We are honoured to welcome Raymond Weil as an official partner of Live from the Artists Den and to celebrate our shared passion for music through a new season of exceptional performances in extraordinary settings. The gift of music, like an elegant Swiss made Raymond Weil watch, is something that touches each of us uniquely and lasts a lifetime. We are delighted to bring their spirit and values into the Artists Den family."