David Beckham Stars in Breitling Watch for Bentley Ad Campaign
Monday - 09 September 2013
David Beckham stars in the new advertising campaign for Breitling for Bentley.
"No one was better placed to embody this inimitable blend of elegance and luxury, originality and true class than David Beckham, the icon who has become the ultimate symbol of British style," the Swiss watch brand says.
The Breitling for Bentley collection was launched in 2003, matching "exceptional mechanisms with quintessential British style". Beckham appears in a striking new advert for the collection, shot by photographer Anthony Mandler in the Californian desert.
"My aim was to make Beckham a hero: a strong, masculine figure," Mandler said. "I wanted to take the strongest elements of Breitling communication and associate them with the strongest aspects of David's image and personality."
"No one was better placed to embody this inimitable blend of elegance and luxury, originality and true class than David Beckham, the icon who has become the ultimate symbol of British style," the Swiss watch brand says.
The Breitling for Bentley collection was launched in 2003, matching "exceptional mechanisms with quintessential British style". Beckham appears in a striking new advert for the collection, shot by photographer Anthony Mandler in the Californian desert.
"My aim was to make Beckham a hero: a strong, masculine figure," Mandler said. "I wanted to take the strongest elements of Breitling communication and associate them with the strongest aspects of David's image and personality."
Beckham first joined Breitling as a brand ambassador in 2012, to promote the Breitiling Transocean Chronograph Unitime. This new partnership between Beckham and Breitling for Bentley is described by the brand as "destined for the long haul".
"I was among the first to acquire a Breitling for Bentley chronograph," Beckham says. "I love the combination of a high-performance 'engine' reflecting Swiss excellence and a powerful design. I have been a long time admirer of Breitling and its heritage."
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